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USB, clearer performance with new names | come during the year

The novelty in the labels for USB sockets and connectors comes from the USB-IF Certification Authority, which has updated guidelines and logos making it easier to identify and perform different devices. And so comes the end of the SuperSpeed ​​branding, which many don’t know or remember because it has always been referred to as the USB 3 standard. As a logical consequence, the USB 4 standard is also slowly being abandoned, in favor of simpler and clearer nomenclature aimed at end users. The changes took effect early this quarter and could begin to appear on products and funds by the end of the year, according to USB-IF President and Chief Operating Officer Jeff Ravencraft. It’s good to point out that all products that were approved prior to the changes will still be able to use the old brands. Ravencraft explained that the new brand is designed to prioritize performance rather than the USB version it’s based on, as clarified after a call with The Verge. “When we started to update our brand, we did many focus group studies with different types of consumers and none of these people understood the messaging and the brand, nor did they understand the review control or the specification names. Consumers want to know, and what we have learned are two key things: what What is the highest level of data exchange performance that a product can achieve? And what is the highest level of power I can get from this product?” That’s all they want to know. And here comes more clear indications, as shown in the top image, about the actual speeds of certified USB devices. So instead of the version number, we’ll have USB 10 Gbps, 20 Gbps, 40 and so on. For example, when USB 4 v2.0 comes out, it will be known as USB 80 Gbps. But it will not be enough to indicate the data throughput, because, as Ravencraft has pointed out, packets will necessarily have to report other basic data, such as the freight strength expressed in Watts. The new mark applies regardless of the type of USB port, be it USB Type-A, microUSB or USB Type-C, but only the latest version is able to support transfer speeds above 10Gbps. To be precise, there are two exceptions to all these rules and they are USB Hi-Speed, which are all known as USB 2.0 and USB 1.0. Their speeds are considered ‘old’ and therefore will not be indicated next to the label on the packaging. But it covers only a fraction of the total number of USB products on the market. This is because unlike specifications like Thunderbolt 4, which manufacturers must license directly from Intel, USB is an open standard that anyone can use for free. This feature has made it ubiquitous in the markets, but as a side effect, USB-IF is virtually unable to prevent companies from creating USB products that conform to specifications with applicable standards. The first products should already see the adoption of the new brands by the end of the year, we just have to wait a little longer.

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