Valve has announced that as of March 28, the discount system on Steam will be updated in order to put an end to ” false discounts “. After this measure, it will be avoided doing what, for example, happens a lot on Black Friday, which is to inflate prices and then lower them and make believe that that product is really on sale or that its offered price is much lower than the original.
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This measure is very simple, and it implies that if a company raises the price of its game, it cannot be reduced until after 28 days, while the company will not allow a game to be lowered in price by more than 90 days percent, while the minimum discount that can be applied will be 10%.
Specific discount rules (as of March 28, 2022):
You can take an introductory discount, but once the introductory discount ends, you will not be able to take any other discounts for 28 days.
It is not possible to apply a discount to your product for 28 days after a price increase in any currency.
Discounts cannot run within 28 days of their previous discount, with the exception of Steam-wide seasonal events.
Discounts for seasonal sale events cannot be executed within 28 days of your title launch, within 28 days of your launch discount ending, or within 28 days of a price increase in any currency.
The price cannot be changed while a promotion is active now or scheduled for the future.
It is not possible to discount a product by more than 90% or less than 10%.
Personalized discounts cannot last more than two weeks, nor last less than 1 day.