steam Recommended international pricing increase for developers: The news is official and dates back to three days ago. By following the SOURCE link at the bottom of the article, you will find the full article translated on the company’s official blog. In short, this means that the platform adjusted prices based on inflation and drastic changes in the value of the dollar that we were also able to observe in Italy.
In practice, the table (in fact it is a real tool available in the Steam Publishing and Development Kit) answers the following question: If a game costs 60 USD, how much should I pay for it in EURCrowns, yen, and all 39 currencies supported by Steam globally? It is easy to imagine how it is not a simple matter for a video game studio (especially when it comes to small and independent entities, with few available resources) to keep pace with international social, political and economic events, and while it is true that the tool is not completely binding but is merely a guideline it is easy to imagine how effect on everyone.
As the table, compiled by SteamDB guys directly using the official in-house tool, shows, the differences between the old and new prices vary greatly from one market to another; As for us, a game From $59.99 it goes up from the suggested €49.99 to €58.99Which represents an increase of 18%. Propositions for the Japanese yen and the South Korean won remained virtually unchanged, with a +3% increase, while the proposals for the Argentine peso jumped as much as 485%. In the SteamDB post, which you can find by following the VIA link at the bottom of the article, there are many more cases, from $0.99 to $199.99.
Valve has promised that from now on it will strive to get Monitoring and frequent updating of schedules – At least on an annual basis, says the official blog. Anyway, we can’t be too surprised by the increase in our market, given how much the euro has lost against the dollar in recent months (we are now stable at the 1:1 exchange rate since this summer).