Paramount Plus with its own destiny: ‘Inevitable price hike’

The price From Paramount Plus for to grow: Naveen Chopra’s chief financial officer revealed on the occasion of the publication of its third-quarter financial results. In the period under review, the platform lost 1.9 million subscribers after launching SkyShowtime in the Nordic countries (from Paramount Global with Comcast) but gained 4.6 million subscribers, reaching Total subscribers 46 million worldwide.

Beavis and Boot-Head have been at Paramount+ since October

I think it’s fair to say that prices are rising across the industryexplains the CFO.You see it with a number of competing services. We think this means we have room to increase pricesThe reference goes to the main competitors, namely Apple TV +, which recently rose from €4.99 per month / €49.99 per year to €6.99 per month / €69.99 per year, to Netflix (the increase in Italy goes back to last year) and Disney Plus (as of February 2021, subscription costs €8.99 per month or €89.99 per year).

Together with Paramount + Its counterpart in Pluto TV ads is also growingwhich is what matters now 72 million monthly active users (MAU) globally and recorded growth in the last quarter two digits of the watches displayed on the platform. So ad-supported streaming is good, and the platform is good too Mother not only see Increase revenue by 95%but expects significant additional growth in the last quarter of the year when there will be debuts in new markets, namely France, Germany, Austria and Switzerland (as of Dec. 8).

Not only this: with the arrival Top Gun: Maverick It is expected to increase the number of subscribers in the library. Paramount broke all records in the United States, surpassing such sacred beasts as Infinity War and Titanic.

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