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Nintendo expands and strengthens its partnership with Dina

Nintendo announced a joint venture with DeNA, is the studio that has so far developed the vast majority of mobile games based on its characters. Officially, the new company will be named Nintendo Systems Co Ltd, and it will open in April 2023 in Tokyo and will be 80% owned by Nintendo; The stated goal is to “develop and maintain services to enhance the digitization of Nintendo’s business.”

So it seems pretty clear that the “new DeNA”, let’s call it that, will not only deal with mobile devices; In fact, Nintendo itself states that the company will develop services for different classes of devices. DeNA has been attracted to Nintendo since 2015: at that time the Japanese giant acquired 15% of it, and since then it has contributed to the development of titles such as:

  • Mitomo
  • Super Mario Run
  • Fire Emblem Heroes
  • Animal Crossing: Pocket Camp
  • Mario Kart Tour

In most cases, DeNA is concerned with cognition Service infrastructure and integration with platforms like My Nintendo. Besides partnering with Kyoto, more recently, DeNA has made a name for itself for its contribution to the development of Arena of Valor, a MOBA game very popular in Asia, along with TenCent – again dealing primarily with supporting infrastructure.

However, it is reasonable to expect DeNA to try to continue moving forward mobile, an area that Nintendo has failed to penetrate Significantly. In its most recent quarterly report, the company announced that revenue from this segment was approximately $160 million, representing only 3.5% of the total.

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